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Baby Boomer grudge purchases – How can we shrink the purchase cycle?
We all have them. Things that we know we should buy, but just don’t. These are things that provide us improved quality of life, but also...
Feb 27, 20231 min read


Can you engage new customers through art?
Succah by the Sea at Sculpture by the Sea 2019 - photo by Richard Glover There are a lot of people that would never enter an art gallery....
Nov 9, 20222 min read


Air Bound Customer Centricity
Who is ever excited to get on a 14 hour economy as plane ride? Especially with kids …. It has always been the dreaded, but required,...
Apr 19, 20223 min read


Meet the Moment - Women leaders on what matters in 2022
It was so exciting to support Chief Executive Women (CEW) and Boston Consulting Group (BCG) to conduct this research and write the...
Mar 23, 20221 min read


Leaders drive customer centricity
I was chatting to a contact of mine about what makes a customer centric organisation and how they outperform other institutions. We...
Mar 23, 20221 min read
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